If you had asked the same question regarding ASUS – the brand, I would have simply answered, “yeah, ASUS is a good brand”. “It has a finely leveraged market cap since 2010. It’s been named among the world’s most admired tech companies, for five consecutive years, by Fortune magazine. It has a constantly raising revenue each next year.
But, for you are specific to the brand’s one product line only i.e. is ASUS a good brand for “laptop”? I have a big, big “YES” in the answer.
ASUS is of course one of the best brands as far as laptops are concerned. It has a diverse range of laptops with something for everyone. Have won thousands of awards for performance and innovation, etc. And there’s a lot more to startle you. Let’s get to it.
A Brief History
ASUSTeK Computer Inc. is a Taiwan-based computer hardware and consumer electronics company. It was founded by four hardware engineers – former Acer’s employees, T.H. Tung, Wayne Hsieh, M.T. Liao, and Ted Hsu on April 2, 1989. The company is headquartered in New Taipei, Taiwan.
Originally started as an OEM (original equipment manufacturer), this multinational beast is now known to be the world’s No. 1 motherboard and gaming brand. Being a hardware/innards manufacturer itself, the company has, to date, gained a clear edge over its competitors in striking a perfect balance between price and performance.
ASUS deals in a wide variety of products including laptops, workstations, motherboards, PCs, mobiles, and whatnot. Talking about its laptop-line, Asus has a vast array of laptops including tons of Chromebooks, convertibles, business, and commercial laptops, etc.
ZenBook, VivoBook, ROG, and TUF series are Asus’s widely known laptop ranges in the market.
ASUS’s Market Cap and Revenue Growth
While being known to just a very limited commune till the early 2000s, the company got a drastic uplift after 2005. In 2005, it was believed that almost every third PC in the world has got the Asus’s vigor and runs on Asus’s motherboard.
The company had some $10.66 billion market cap in late 2007, most of its part coming from motherboards/hardware sales, etc. And then eventually the laptop/PCs started ruling the roosts.
The company increased the laptops’ production by 10% in 2014 and is constantly increasing its laptop, PC production since then. It had a global PC market share of 5.4% in 2010 reaching a high of 7.3% in 2015.
Although ASUS’s market cap has been declined since then to 6% in 2020, it’s still the world’s 5th largest PC vendor as of 2021. The company had a staggering 13.5 billion revenue in 2020, 15% more than that of 2019.
Is ASUS a Good Brand for Laptop?
The company has a flourishing revenue for each successive year. Most of the revenue’s part i.e. more than 60 – 65%, comes from the sales of laptops/PCs. Seeing all that, one thing is for sure that the market stamps ASUS as one good brand for laptops.
Now, what things make these results happen, why people admire ASUS, what makes it the best choice for them, etc., etc. Here are few important ones of them, as I see them:
- ASUS’s product diversity
- Offering premium specs
- A perfect balance between price and performance
- An innovation-driven brand
Let me now briefly discuss each one of these.
#1. ASUS’s Product (Laptop/PC) Diversity
The company caters to the needs of every computer geek out there. It has a few most popular laptop ranges each one with some distinct features targeted at a specific audience. These include:
1) The ZenBook Series
This laptop range by ASUS is basically targeted at those design/looks-conscious individuals. You’ll mostly find Ultrabook(s) i.e. Notebook with <1.5cm thickness, in ASUS’s ZenBook range. Most of ZenBooks are quite highly durable and features the premium aluminum-brushed casing.
Besides being heavily admired for their external appearance, the laptops here pack some high-end hardware as well. Thus, within such a thin chassis (mostly), you get all those needed powers and potency depending on the bucks you pay.
2) StudioBook Series
StudioBook range covers the needs of all those power-hungry users i.e. different types of content creators, entertainment geeks, etc. Likewise, these laptops are good for non-gamers, I mean for other fun-related homey-type needs. You’ll often get a great CPU and GPU combo in a StudioBook laptop.
3) VivoBook Range
VivoBook series is typically considered a convertible (2 in 1) laptop range by ASUS. These laptops are usually admired for their reliability and yeah, affordability, first. Ranging from an entry-level laptop to a high-performing content creator`s machine and from a small 13-inched to a colossal 17-inched laptop, you’ll find everything here.
4) The Gamers’ (TUF and ROG) Series
Well, as mentioned earlier, ASUS is the world’s No.1 gaming brand, thus doing a marvelous job at satisfying the needs of gamers. With some matchless powers for those 24-7 relentless gamers, ASUS has got the beast ROG and TUF laptop ranges.
Ranging from just over $1000 to over $6K – $7K and even high, you can easily find your dream machine in these two herculean ranges, especially ROG – the Republic of Gamers.
5) Chromebooks and Others
ASUS has tons of Chromebooks and a lot of other laptops stretches too, some discontinued, whereas some are still there in the market.
#2. Offering Premium Specs
ASUS, unlike other brands, doesn’t care about the price tag that its machine holds. This company disregards that one universal belief i.e. the more you pay the better you get. Obviously matchless at its high-end laptops, the brand offers some classy specs in its bargain-priced laptops as well.
Some of the most notable ones include:
- Unlike any other PC brand, most of the ASUS entry-level machines even come stacked with a quad-core processor. Whereas, it’s always a dual-core everywhere else usually.
- ASUS – the brand, is well-known for instilling its laptops with some extremely eye-catchy looks. Almost every laptop especially most of its ZenBooks and ROG laptops features some matchlessly beautiful builds regardless of their price tag.
- Most of the ASUS machines (average ones) come with a 1-year hardware warranty whereas those premium machines do come with a 2-year warranty as well.
There are a lot more other things as well. But, these were some of those remarkable ones you get for even those bid prices as well.
#3. Striking Perfectly Between Price and Performance
The company is one maestro at offering a perfect balance between the performance and price of its machines. The company, being an OEM originally, packs its laptops with its own top-end motherboards and other hardware components. So, with no third party involved at any stage, the company easily keeps the price factor controlled.
Hence, whatsoever your budget range is you get a very decent value for every single penny of yours. That considered, ASUS is one consummate brand with something for everyone, and that if you’re a budget-conscious person too, you won’t be disappointed here.
#4. Innovative Practices
With incalculable awards for some unseen-ever-before inventions, ASUS is one highly innovation-driven laptop brand. Be it a mid-range laptop or any high-caliber one, you’ll definitely find some impressive novelty everywhere.
Some of ASUS’s noteworthy innovations include.
- 8-cell batteries.
- The innovative ScreenPad – touchpad is a second mini screen.
- Quality (vapor chamber) cooling mechanism.
- Super-immersive SonicMaster audio – a combo of ASUS Golden Ear Team’s and Bang & Olufsen’s expertise.
- Some of its commercial-level extreme machines coming with removable/replaceable batteries.
These and a lot more, if you are not afraid to fritter bucks, ASUS is not even a bit afraid to amaze you with its trendiness.
So, finally, the thing is that ASUS has a solution for everyone. Be it a full-time ruthless gamer, a businessperson, a content creator, any engineering student with highly demanding tasks, or whosoever.
ASUS is an extraordinary gaming machine producer. Some of its demon options include the ROG Zephyrus S GX 701, Strix Scar Edition GL703, Zephyrus M (the ultrathin beast), and Zephyrus G15 (for a desktop replacement performance).
ASUS has a few ultraportable yet ultra-powerful machines i.e. VivoBook Pro, ZenBook 13, and ZenBook Flip, etc. for those power-hungry engineering-related personas.
ASUS offers plenty of options to those looks-conscious and power-and-portability-conscious businessmen. Check out its ZenBook offerings especially this one i.e. ZenBook Duo 14 – a machine from the future.
And yeah, if you are a budget-conscious person looking for a fine laptop, you’ll find no other brand beating ASUS here, I bet.
All things considered, I’m sure, this i.e. “is ASUS a good brand for laptop“, must have now become this, “ASUS is one beast of a brand for laptop”, I stamp it.